Press releases 2016

Ile de Ré in the media

Vertiginous press coverage

We broke all the records in 2016! The visit by the Spanish team in June had great impact and the resulting press coverage was unprecedented: Over 4,400 press articles, around 20 TV reports, with audiences of over 670 million, representing nearly €5 million in advertising value.

Apart from this media boom, another record was set for ‘Destination Ile de Ré’ press coverage in 2016, with over 70 media visits including the most prestigious such as M6, TF1, France 2, France 5, Nouvel Obs, Figaro Magazine, etc.

A total audience of 55 million people and an estimated advertising value of nearly €1.4 million!